Adler Lacke

Client Adler Lacke is Austria’s leading manufacturer of paints, varnishes, stains and wood-protection coatings, supplying solutions for areas such as façade and wall paints, furniture and parquet lacquers, and coating systems for windows and doors. It presents itself as a innovation-driven company focused on premium quality and service.
Goal The Adler website needed improvement as key features where cumbersome to use and key information was not presented well on all devices.
Role UX/UI-Design

Configuring the product – all in one place

The individual product pages include all information, variants and possible colors for a given product. This way, no redirection to different pages is necessary and the total amount of product pages is not too large. Exactly how a modern web-shop should function.
Bildschirmfoto 2025-12-12 um 15.52.49 1
Bildschirmfoto 2025-12-12 um 15.53.58 1

Making it easy to find the right product

In order to make it easier for the user to find the right product, I redesigned the product overview to include filter options and categories.
Adler_Wireframe-1 1
Adler_Wireframe-2 1
Bildschirmfoto 2025-12-02 um 18.40.10 2
Bildschirmfoto 2025-12-12 um 16.06.12 2
Julian Roling / Adler Lacke
Julian Roling / Adler Lacke

Adler Lacke

Client Adler Lacke is Austria’s leading manufacturer of paints, varnishes, stains and wood-protection coatings, supplying solutions for areas such as façade and wall paints, furniture and parquet lacquers, and coating systems for windows and doors. It presents itself as a innovation-driven company focused on premium quality and service.
Goal The Adler website needed improvement as key features where cumbersome to use and key information was not presented well on all devices.
Role UX/UI-Design

Configuring the product – all in one place

The individual product pages include all information, variants and possible colors for a given product. This way, no redirection to different pages is necessary and the total amount of product pages is not too large. Exactly how a modern web-shop should function.
Bildschirmfoto 2025-12-12 um 15.52.49 1
Bildschirmfoto 2025-12-12 um 15.53.58 1

Making it easy to find the right product

In order to make it easier for the user to find the right product, I redesigned the product overview to include filter options and categories.
Adler_Wireframe-1 1
Adler_Wireframe-2 1
Bildschirmfoto 2025-12-02 um 18.40.10 1
Bildschirmfoto 2025-12-12 um 16.06.12 1
Julian Roling / Adler Lacke

Adler Lacke

Client Adler Lacke is Austria’s leading manufacturer of paints, varnishes, stains and wood-protection coatings, supplying solutions for areas such as façade and wall paints, furniture and parquet lacquers, and coating systems for windows and doors. It presents itself as an innovation-driven company focused on premium quality and service.
Goal The Adler website needed improvement as key features where cumbersome to use and key information was not presented well on all devices.
Role UX/UI-Design

Configuring the product – all in one place

The individual product pages include all information, variants and possible colors for a given product. This way, no redirection to different pages is necessary and the total amount of product pages is not too large. Exactly how a modern web-shop should function.
Bildschirmfoto 2025-12-12 um 15.52.49 1
Bildschirmfoto 2025-12-12 um 15.53.58 1

Making it easy to find the right product

In order to make it easier for the user to find the right product, I redesigned the product overview to include filter options and categories.
Adler_Wireframe-1 1
Adler_Wireframe-2 1
Bildschirmfoto 2025-12-02 um 18.40.10 1
Bildschirmfoto 2025-12-12 um 16.06.12 1