Adler Lacke — Web-Shop Redesign
Adler Lacke is Austria’s leading manufacturer of paints and varnishes. Their web-shop for business customers needed an overhaul as key features where difficult to use and not optimised for use on mobile devices.
Challenge
- Large number of products, each with a multitude of variants.
- Large amount of information regarding individual products.
Impact
More conversion after redesign.
More pages viewed per visit.
Product Overview
The existing product overview was difficult to navigate, making it challenging for users to find specific products. To create a more intuitive experience, I redesigned the overview with a clearer category structure and comprehensive filtering options, helping users quickly narrow down the selection and find the right product.
Low-fidelity draft of the product overview
High-fidelity design of the product overview
Product Selection
Each product page brings together all relevant information, available variants, and color options in one place. This eliminates unnecessary redirects and keeps the overall number of product pages manageable. The result is a streamlined shopping experience that makes it easy for users to explore and compare product options – all within a single, well-structured page.
View of a product detailpage with color selector
From first Impression to the right Solution
I also redesigned the front page of the Adler Lacke webshop for commercial customers, focusing on the first two modules: the hero slider and industry overview. The hero section highlights key products, solutions, and current topics, while the industry overview helps users quickly find relevant products and solutions based on their specific field of application. Together, these modules create a clear entry point into the webshop and guide users toward the content most relevant to their needs.
View of the front page for the Adler Lacke webshop