dsd-large 1

DB — Digitale Schiene Deutschland

Digitale Schiene Deutschland (DSD) is Deutsche Bahn’s initiative to modernize rail operations. In order to present their projects to stakeholders and the public, the DSD needed an CMS that was easy to use yet versatile.
My Role:
Accessibility Expert
UX-Design
UI-Design

Challenge

  • Diverging user needs and expectations.
  • Needs to be customizable and easy to use for the internal staff of the company.
  • Needs to be completely accessible in accordance with WCAG 2.2.

Impact

Easy to use CMS with customizable modules for varyious use cases.
Significantly higher visitor number and longer session duration.
Fully accessible website in accordance with WCAG 2.2

Understanding the Audience

In order to build a website fit for the task, we had to understand the audience. 15 personas were created, based on different user groups, with different aims and motivations when visiting the website. Those where then clustered and mapped to get an overview over the prospective audience.
DSD - Persona - Eisenbahnindustrie 1
DSD - Persona - Studenten 1
DSD - Persona - Kooperationsparter Industrie 1
DSD - Persona - Motivation Mapping  1
15 personas where placed and clustered on a motivation map

Making the Backend usable

In order to make the website usable for the editorial staff of the company, we structured the editor in an easy to understand manner and provided the different content modules with suitable icons. It takes minimal training to use the editor and the content can be used in a multitudes of platforms from web to print.
digitaleschiene-backend 1
Early wireframes for product overview- and product detailpages

A modern Content Platform

The new platform effectively communicates the vision of Digitale Schiene Deutschland and provides a clear overview of the technologies driving its future. Each technology is explained in detail on dedicated pages and brought to life through an interactive map.
To give users a comprehensive overview of projects across Germany, we designed an interactive map that allows them to explore the projects at their own pace and according to their interests. In addition to contributing to the map’s design and development, I focused on making the experience fully accessible and compliant with WCAG 2.2 standards.
Screenshot 2026-08-04 143210 1
Screenshot 2026-08-04 145913 1
Visitors get a quick overview over the corporation’s activities and future technologies
Bildschirmfoto 2025-12-12 um 13.43.26 1
Bildschirmfoto 2025-12-12 um 13.43.39 1
The project overview includes all of the company's projects in the area of digital transformation

Let’s work together.

DB — Digitale Schiene Deutschland

Digitale Schiene Deutschland (DSD) is Deutsche Bahn’s initiative to modernize rail operations. In order to present their projects to stakeholders and the public, the DSD needed an CMS that was easy to use yet versatile.
My Role:
Accessibility Expert
UX-Design
UI-Design

Challenge

  • Diverging user needs and expectations.
  • Needs to be customizable and easy to use for the internal staff of the company.
  • Needs to be completely accessible in accordance with WCAG 2.2.

Impact

Easy to use CMS with customizable modules for varyious use cases.
Significantly higher visitor number and longer session duration.
Fully accessible website in accordance with WCAG 2.2

Understanding the Audience

In order to build a website fit for the task, we had to understand the audience. 15 personas were created, based on different user groups, with different aims and motivations when visiting the website. Those where then clustered and mapped to get an overview over the prospective audience.
DSD - Persona - Eisenbahnindustrie 1
DSD - Persona - Studenten 1
DSD - Persona - Kooperationsparter Industrie 1
DSD - Persona - Motivation Mapping  1
15 personas where placed and clustered on a motivation map

Making the Backend usable

In order to make the website usable for the editorial staff of the company, we structured the editor in an easy to understand manner and provided the different content modules with suitable icons. It takes minimal training to use the editor and the content can be used in a multitudes of platforms from web to print.
digitaleschiene-backend 1
Early wireframes for product overview- and product detailpages

A modern Content Platform

The new platform effectively communicates the vision of Digitale Schiene Deutschland and provides a clear overview of the technologies driving its future. Each technology is explained in detail on dedicated pages and brought to life through an interactive map.
To give users a comprehensive overview of projects across Germany, we designed an interactive map that allows them to explore the projects at their own pace and according to their interests. In addition to contributing to the map’s design and development, I focused on making the experience fully accessible and compliant with WCAG 2.2 standards.
Screenshot 2026-08-04 143210 1
Screenshot 2026-08-04 145913 1
Visitors get a quick overview over the corporation’s activities and future technologies
Bildschirmfoto 2025-12-12 um 13.43.26 1
Bildschirmfoto 2025-12-12 um 13.43.39 1
The project overview includes all of the company's projects in the area of digital transformation

Let’s work together.

DB — Digitale Schiene Deutschland

Digitale Schiene Deutschland (DSD) is Deutsche Bahn’s initiative to modernize rail operations. In order to present their projects to stakeholders and the public, the DSD needed an CMS that was easy to use yet versatile.
My Role:
Accessibility Expert
UX-Design
UI-Design

Challenge

  • Diverging user needs and expectations.
  • Needs to be customizable and easy to use for the internal staff of the company.
  • Needs to be completely accessible in accordance with WCAG 2.2.

Impact

Easy to use CMS with customizable modules for varyious use cases.
Significantly higher visitor number and longer session duration.
Fully accessible website in accordance with WCAG 2.2

Understanding the Audience

In order to build a website fit for the task, we had to understand the audience. 15 personas were created, based on different user groups, with different aims and motivations when visiting the website. Those where then clustered and mapped to get an overview over the prospective audience.
DSD - Persona - Eisenbahnindustrie 1
DSD - Persona - Studenten 1
DSD - Persona - Kooperationsparter Industrie 1
DSD - Persona - Motivation Mapping  1
15 personas where placed and clustered on a motivation map

Making the Backend usable

In order to make the website usable for the editorial staff of the company, we structured the editor in an easy to understand manner and provided the different content modules with suitable icons. It takes minimal training to use the editor and the content can be used in a multitudes of platforms from web to print.
digitaleschiene-backend 1
Early wireframes for product overview- and product detailpages

A modern Content Platform

The new platform effectively communicates the vision of Digitale Schiene Deutschland and provides a clear overview of the technologies driving its future. Each technology is explained in detail on dedicated pages and brought to life through an interactive map.
To give users a comprehensive overview of projects across Germany, we designed an interactive map that allows them to explore the projects at their own pace and according to their interests. In addition to contributing to the map’s design and development, I focused on making the experience fully accessible and compliant with WCAG 2.2 standards.
Screenshot 2026-08-04 143210 1
Screenshot 2026-08-04 145913 1
Visitors get a quick overview over the corporation’s activities and future technologies
Bildschirmfoto 2025-12-12 um 13.43.26 1
Bildschirmfoto 2025-12-12 um 13.43.39 1
The project overview includes all of the company's projects in the area of digital transformation

Let’s work together.

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