DSD-md 2

Digitale Schiene Deutschland

Digitale Schiene Deutschland (DSD) is Deutsche Bahn’s initiative to modernize rail operations. In order to present their projects to stakeholders and the public, the DSD needed an CMS that was easy to use yet versatile.
Accessibility
UX-Design
UI-Design

Understanding the Audience

In order to build a website fit for the task, we had to understand the audience. 15 personas were created, based on different user groups, with different aims and motivations when visiting the website. Those where then clustered and mapped to get an overview over the prospective audience.
DSD - Persona - Eisenbahnindustrie 1
DSD - Persona - Studenten 1
DSD - Persona - Kooperationsparter Industrie 1
Selection of personas
DSD - Persona - Motivation Mapping  1
Motivation Map

Creating a Project Map

To provide an comprehensive overview over their projects throughout Germany, we created an interactive map, that lets users explore these on their own terms. In addition to contributing to the creation of the map, I worked on making the map fully accessible according to WCAG 2.2 standards.
Bildschirmfoto 2025-12-12 um 13.43.26 1
Bildschirmfoto 2025-12-12 um 13.43.39 1

Results of the Project

The new website we developed for Deutsche Bahn offers an in-depth look at the company’s ambitious digital transformation. The result is a state-of-the-art content platform for news and project updates, as well as a detailed look at new technologies used by Deutsche Bahn.
01 Easy to use CMS with customizable modules for varyious use cases.
02 Modern UI and significantly more traffic.
03 Fully accessible website in accordance with WCAG 2.2
digitaleschiene-backend 1
Early wireframes for product overview- and product detailpages
Julian Roling
DSD-md 1

Digitale Schiene Deutschland

Digitale Schiene Deutschland (DSD) is Deutsche Bahn’s initiative to modernize rail operations. In order to present their projects to stakeholders and the public, the DSD needed an CMS that was easy to use yet versatile.
Accessibility
UX-Design
UI-Design

Understanding the Audience

In order to build a website fit for the task, we had to understand the audience. 15 personas were created, based on different user groups, with different aims and motivations when visiting the website. Those where then clustered and mapped to get an overview over the prospective audience.
DSD - Persona - Eisenbahnindustrie 1
DSD - Persona - Studenten 1
DSD - Persona - Kooperationsparter Industrie 1
Selection of personas
DSD - Persona - Motivation Mapping  1
Motivation Map

Creating a Project Map

To provide an comprehensive overview over their projects throughout Germany, we created an interactive map, that lets users explore these on their own terms. In addition to contributing to the creation of the map, I worked on making the map fully accessible according to WCAG 2.2 standards.
Bildschirmfoto 2025-12-12 um 13.43.26 1
Bildschirmfoto 2025-12-12 um 13.43.39 1

Results of the Project

The new website we developed for Deutsche Bahn offers an in-depth look at the company’s ambitious digital transformation. The result is a state-of-the-art content platform for news and project updates, as well as a detailed look at new technologies used by Deutsche Bahn.
01 Easy to use CMS with customizable modules for varyious use cases.
02 Modern UI and significantly more traffic.
03 Fully accessible website in accordance with WCAG 2.2
digitaleschiene-backend 1
Early wireframes for product overview- and product detailpages
Julian Roling
desktop-frame 1
screencapture-digitale-schiene-deutschland-de-de-2025-12-01-13_37_29 1
mobile-frame 2
Rectangle 181

Digitale Schiene Deutschland

Digitale Schiene Deutschland (DSD) is Deutsche Bahn’s initiative to modernize rail operations. In order to present their projects to stakeholders and the public, the DSD needed an CMS that was easy to use yet versatile.
Accessibility
UX-Design
UI-Design

Understanding the Audience

In order to build a website fit for the task, we had to understand the audience. 15 personas were created, based on different user groups, with different aims and motivations when visiting the website. Those where then clustered and mapped to get an overview over the prospective audience.
DSD - Persona - Eisenbahnindustrie 1
DSD - Persona - Studenten 1
DSD - Persona - Kooperationsparter Industrie 1
Selection of personas
DSD - Persona - Motivation Mapping  1
Motivation Map

Creating a Project Map

To provide an comprehensive overview over their projects throughout Germany, we created an interactive map, that lets users explore these on their own terms. In addition to contributing to the creation of the map, I worked on making the map fully accessible according to WCAG 2.2 standards.
Bildschirmfoto 2025-12-12 um 13.43.26 1
Bildschirmfoto 2025-12-12 um 13.43.39 1

Results of the Project

The new website we developed for Deutsche Bahn offers an in-depth look at the company’s ambitious digital transformation. The result is a state-of-the-art content platform for news and project updates, as well as a detailed look at new technologies used by Deutsche Bahn.
01 Easy to use CMS with customizable modules for varyious use cases.
02 Modern UI and significantly more traffic.
03 Fully accessible website in accordance with WCAG 2.2
digitaleschiene-backend 1
Early wireframes for product overview- and product detailpages
Julian Roling